PBNs have been the long revealed ‘secret’ weapon of SEO specialists. It’s a great way to influence SERPS and thereby increase targeted traffic. It optimizes all of your niche sites for affiliate revenues. The collective pool of backlink juice transforms your websites into cash cows.
Private Blog Networks or PBNs’ forte is its anonymity. Endless penguin updates are testing the limits of PBNs. The minute, search engines sniff something, everything you built comes down to dust. It is of paramount importance to keep your network a secret. Footprint gives away your PBN. Your golden days of passing same company as different brands are over.
Footprints can be used in linking your network together. From themes to whois information to SOA records to plugins, anything can be a footprint. A recurring theme in core components or website information needs to be avoided at all cost. Here we present a compact checklist of PBN footprints, every webmaster should know.
PBN Footprint Checklist for 2019
WHOIS information: Filling out the same WHOIS information on more than one site is outright dumb. It shows your PBN as clear as broad daylight. Fill out different names and contact information in each website. Invest in a list of email ids or create them manually. Deploy WHOIS privacy when available. However do not use it for the entire network.
Domain registration: Do vary your TLDs. You can have more than one .com domain, owing to its sheer popularity. Nevertheless, having a lesser known domain extension on most of your sites gives away the network. Similarly do not register all your domains with the same registrar. You can use popular domain name registrars such as GoDaddy on a chunk of your sites.
Hosting servers: Host half your network on popular services such as Amazon, GoDaddy, 1&1 Hostgator, etc… Services of smaller players such as BigRock or Bluehost can be deployed in one-third of your network. 20% of your network can make use of CDN hosting services such as Cloudflare, Incapsula etc…
Themes and Plugins: Every website in a PBN needs to feature a unique theme. As much as possible, avoid free templates. Install different group of plugins in every website. A recurring theme here can be easily spotted. Search 3-4 alternatives for every plugins you use. Work on the logos, headers and sidebars to make the website look legit.
Backlink associated footprint: Most PBNs are found out in this most common pitfall. Backlink footprints can easily escape the human eye. Nevertheless, search engine algorithms link them out in no time. Use different type of anchor text on backlinks. Use do-follow as well as no-follow backlinks in your network. If you are starting out on PBNs, avoid sidebar backlinks.
Content: Content is something that’s crawled over and over by search engines. Make sure to vary word count in articles. Fill out homepage, about us, ToS and contact us pages to look legit. Including social media pages is preferred too. Use more than one freelancer to draft the content for you. Vary link placement and keyword density in your posts.